Freeze Frames

July 2, 2015

This winter, for our return client, Visa, we linked arms with their US and Canadian teams, as well as the North West Company, to produce a short film about their payment partnership.

Our crew traveled for two days to reach Baker Lake in Nunavut, to shoot interviews and environmental b-roll – by tundra boots, snowmobiles, vans and several planes.

Producing a shoot in a faraway Canadian Arctic community, with a population of less than 2,000 people, required deep local insight, as well as militant attention to logistics and provisions.

Truly a team production, we were supported by many locals, who offered generous access, opened their family homes, and shared their personal stories with us.

For after-hours entertainment, we dressed in four layers of expedition gear, and ventured in darkness onto the frozen lake to watch the spectacular Northern Lights. We learned so much from this special production, including that Fahrenheit and Celsius at some point actually agreed: -40°F = -40°C.

Most importantly, we discovered that there is a very warm welcome to be found in the Arctic.

Director: Michael Sugrue
Producer: Emily Miller
Special thanks to our Winnipeg crew, João Luiz Holowka and John Hildebrand, and Midcan Production Services

Visa Canada

Visa Canada

Visa Canada