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Vamos con Visa

August 11, 2012

OUR SHOOT: For our return client Visa, we headed to Mexico City with director Michael Sugrue to shoot a new “Currency of Progress” case study.

MOVING TARGETS:
1) Juggling last-minute shifts of talent and locations, we strategized while on the road and delivered pop-up production in the villages of central Mexico.
2) Wrangling our convoy of crew vans and client cars flanked by security, we ensured smooth, safe transport from the posh streets of Polanco to the dirt roads outside of San Juan del Rio.

UPSHOT: After a red-eye flight to Mexico City, we landed with our Epic and carnet in hand and were ready to shoot before dawn. Our local production team CineSouth supplied super crew and resources, including a helicopter for aerial b-roll, unwavering support around the clock, and directions to the best highway taco stand open for breakfast. Thanks to all, we provided another successful EMP on-the-road production: ¡Olé!’

HIGHLIGHTS: Evening exploration of an 18th-century home turned hotel, La Casa de la Marquesa in Querétaro, and a tequila-inspired disco wrap party at an underground club that will remain nameless until next time!

Aerial capture of Mexico City by director Michael Sugrue

Ready, set, interview

Talent with release and makeup ready in our green room

Director Michael Sugrue's perfectly lighted portrait of a Visa cardholder

Our camera tech, Jorge Lopez, prepares our gear to fly

Super 8 Sunday

August 4, 2012

CLIENT DIRECT: San Francisco’s eco+historical hired director Michael Winokur and EMP to collaborate, develop and shoot a short-form video featuring their newest eco-friendly home.

DOUBLE CHALLENGE: Drum up a family-focused narrative while simultaneously highlighting the home’s architectural elements. All needed to be conceived and produced within a limited timeframe – the house went on the market the day after the shoot.

UPSHOT: We built a story about “make-believe time” on Sunday morning, captured thru the imaginative antics of two children. Michael Winokur debuted his Red Scarlet, and our stylist Teri Cundall inspired the shoot with a treasure chest of costumes, model airplanes and a flight of whimsy. House sold in 5 days!

Special thanks to Josh Mogal of eco+historical

CREW
Director/DP: Michael Winokur
Producer: Emily Miller Productions
Stylist: Teri Cundall
DIT: Stephan Winokur
AC: Mike Blumenfeld
Gaffer: Gordon McIver, Rebel Sun
Grip: Michael Catalano
Hair/Makeup: Jackie Yost
Set Teacher: Shelley Booker
PA: Agustina Perretta
PA: Neil Norman Laroya
Editor: Michael Winokur, The Foundry Studio
Sound Design: Polarity Post

CAST
Girl: Aeslin Audri
Boy: Ben Resnick

Director/DP Michael Winokur takes aim at begoggled talent Ben Resnick

Style captain Teri Cundall under command of pirate pilot, talent Ben Resnick

With model airplane and butterfly wings, Ben Resnick and Aeslin Audri prepare to launch

With butterfly and airplane wings, talent Aeslin Audri and Ben Resnick prepare to launch