February 8, 2017
February 2, 2017
February 1, 2017
OUR SHOOT: EMP produced photography and video for Hilton Hotels & Resorts’ global advertising campaign “Stay Hilton. Go Everywhere.” With Paul Ross Jones, the award-winning photographer from New Zealand, we stayed Hilton and produced everywhere: Sedona, Beverly Hills, Prague, New York, Waikaloa and Los Cabos.
THE CHALLENGE: For this six-week shoot featuring seven hotel properties in three countries, EMP reached far and wide to source each local production. We synchronized our watches and teams in every location including: scouts, casting directors, transport chiefs, hybrid still and motion crews and equipment – prepared to shoot in desert heat, tropical humidity, seasonal rain and snow.
As lead liaison between photographer, art directors, crews and hotel coordinators, we needed to anticipate and answer everybody’s unique needs. Like gaining access to a rooftop lounge overlooking Manhattan’s skyline to film during the weekend rush hour, negotiating permission to shoot underwater with dolphins on the Big Island, and finding an ultralight aircraft to propel Paul with his camera above the Baja coastline.
THE UPSHOT: We turned storyboards into action and successfully coordinated a matrix of people, places and plans. Ready to see the world one Hilton at a time, we packed our suitcase, mobile production office and travel agent’s home phone number. We booked a production roster with more than 100 of our vetted crew and top talent, and delivered our production in peak form and under budget. Go EMP!
November 7, 2015
August 17, 2015
Alongside producing advertising campaigns, photography shoots, and commercial videos, we make short films.
“Warm Shadow” began as a narrative concept and turned into a music video, art project, and ode to one of our favorite music artists, Fink.
Thanks to being selected for the HollyShorts 2015 film festival, “Warm Shadow” premiered at the Chinese Theatre in Hollywood. With director Frank Leeman, we credit many SF Bay Area filmmaking stars for their collaboration, and the incredibly talented Fin Greenall for his inspiration. Our heartfelt appreciation to the puppeteers at Images in Motion, who crafted the metaphoric centerpiece of the film with 3D model making – it’s amazing what paper, scissors, and love can do.
July 2, 2015
Our crew traveled for two days to reach Baker Lake in Nunavut, to shoot interviews and environmental b-roll – by tundra boots, snowmobiles, vans and several planes.
Producing a shoot in a faraway Canadian Arctic community, with a population of less than 2,000 people, required deep local insight, as well as militant attention to logistics and provisions.
Truly a team production, we were supported by many locals, who offered generous access, opened their family homes, and shared their personal stories with us.
For after-hours entertainment, we dressed in four layers of expedition gear, and ventured in darkness onto the frozen lake to watch the spectacular Northern Lights. We learned so much from this special production, including that Fahrenheit and Celsius at some point actually agreed: -40°F = -40°C.
Most importantly, we discovered that there is a very warm welcome to be found in the Arctic.
July 1, 2015